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Branding, Social Media Design
BANARSI
Banarasi is a food brand specialising in Indian sweets and snacks. I worked on a complete rebranding project, starting with the logo and extending the new visual identity across customer-facing touchpoints. This included designing packaging bags, menus, in-store assets, and social media creatives to create a cohesive and recognisable brand presence.
Logo
Design
The curved font design reflects traditional Indian aesthetics
The font has also been designed in Hindi, reflecting the authentic essence of Indian culture and tradition.
The background illustration is inspired by traditional Indian historic architecture
The background illustration is inspired by traditional Indian historic architecture
The curves are inspired by Indian monuments, giving the design a rich and elegant look
The curves are inspired by Indian monuments, giving the design a rich and elegant look
Designed brand marketing assets for digital platforms and developed artwork for product packaging.
Designed brand marketing assets for digital platforms and developed artwork for product packaging.
Designed brand marketing assets for digital platforms and developed artwork for product packaging.
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